Handbook of Research on Retailing

Language: English

Published by Edward Elgar Publishing Ltd, GB, 2018

1786430274 / 9781786430274

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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer -- even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.This book''s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.Contributors include: A. Alptekinoglu, Z. Bei, R. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M. Dekimpe, E. Fox, Á. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, Ó. González-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A. Roggeveen, R. Sethuraman, V. Shankar, J.B. Steenkamp, M. Vanhuele.…

Seller Inventory # LU-9781786430274

Title
Handbook of Research on Retailing
Author
Els Gijsbrechts
Publisher
Edward Elgar Publishing Ltd, GB
Publication year
2018
Condition
New
Binding
Hardback
Language
English
ISBN 10
1786430274
ISBN 13
9781786430274

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