Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Language: English
Published by Business Science Reference, 2016
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 305.55
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of cons.
Seller Inventory # 448009944
- Title
- Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
- Publisher
- Business Science Reference
- Publication year
- 2016
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1522501436
- ISBN 13
- 9781522501435
"Synopsis" may belong to another edition of this title.
About the Author
Raj Kumar is D.Litt., Ph.D, MBA and M.Com, having 33 years of teaching and research experience. His areas of specialization are Insurance, Capital Market and Management of Microfinance Institutions. He has authored four books and completed three research projects. He has contributed many research papers to National and International seminars, conferences and workshops. He has also coordinated one Refresher course, one Entrepreneurial Development program and 4 QIPs. Prof. Raj Kumar was executive member of LIC Policy Holder Council and All India Commerce Association. He has special interests in contemporary issues like Micro Insurance, Corporate Governance and Public System Management. Prof. Raj Kumar is Chief Coordinator of Industry Institute Partnership Cell (AICTE sponsored) at Faculty of Management Studies. He was Coordinator, Technical Cell, V.C's office, BHU.
Nilanjan Ray is from Kolkata, India. He has obtained his M.Com (Mktg), MBA (Mktg), STC FMRM (IIT-Kgp), PhD (Management) from The University of Burdwan Department of Business Administration). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project . Dr. Ray has contributed over 30 research papers in reputed National and International Referred, Peer Reviewed Journals and Proceedings. He has contributed 10 book Chapters and also Chief Editor of 4 Edited Book Volumes of IGI Global USA. He has also associated himself as a reviewer of Journal of Business and Economics, Research Journal of Business and Management Accounting and Journal of Service Marketing Emerald Group Publishing Limited, Research Journal of Business and Management Accounting, and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 16 to 45 business days | 16 to 45 business days |
|---|---|---|
| First item | £ 42.01 | £ 42.01 |
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