Handbook of Research on New Product Development (Research Handbooks in Business and Management series)
Language: English
Published by Edward Elgar Pub, 2018
- Hardcover
- New
Seller: Mispah books, Redhill, Surrey, United KingdomMispah books
AbeBooks seller since April 15, 2021
Condition: New
£ 212.00
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Seller Inventory # ERICA75817847181495
- Title
- Handbook of Research on New Product Development (Research Handbooks in Business and Management series)
- Author
- Peter N. Golder, Debanjan Mitra
- Publisher
- Edward Elgar Pub
- Publication year
- 2018
- Condition
- New
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1784718149
- ISBN 13
- 9781784718145
The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.
Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.
Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin
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Mispah books
Redhill, Surrey, United Kingdom
AbeBooks seller since April 15, 2021
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