Handbook of Research on Narrative Advertising
Language: English
Published by Business Science Reference, 2019
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 327.17
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Seller Inventory # 9781522597902
- Title
- Handbook of Research on Narrative Advertising
- Author
- Recep Yilmaz
- Publisher
- Business Science Reference
- Publication year
- 2019
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1522597905
- ISBN 13
- 9781522597902
- Item weight
- 1,369 grams
- Dimensions
- 286x221x28 mm
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About the Author
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