Handbook of Research in Mass Customization and Personalization

ISBN 10: 9814280259 / ISBN 13: 9789814280259

Published by World Scientific Publishing Company, Incorporated, 2010

About this Item

pp. 1148.

Seller Inventory # 6432233

Bibliographic Details

• Title: Handbook of Research in Mass Customization and Personalization
• Publisher: World Scientific Publishing Company, Incorporated
• Publication Date: 2010
• Language: English
• ISBN 10: 9814280259
• ISBN 13: 9789814280259
• Binding: Hardcover
• Condition: New

About this title

Synopsis

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From the Back Cover

A growing heterogeneity of demand, the advent of "long tail markets," exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.

The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.

Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.