Handbook of Research in Mass Customization and Personalization (in 2 Volumes)
Language: English
Published by World Scientific Publishing Company Feb 2010, 2010
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 422.71
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Add to basketItem description from seller
Seller Inventory # 9789814280259
- Title
- Handbook of Research in Mass Customization and Personalization (in 2 Volumes)
- Author
- Mitchell M Tseng
- Publisher
- World Scientific Publishing Company Feb 2010
- Publication year
- 2010
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 9814280259
- ISBN 13
- 9789814280259
- Item weight
- 2,268 grams
- Dimensions
- 257x175x71 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.
Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
"About the title" may belong to another edition of this title.
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