Handbook of Integrated CSR Communication

Language: English

Published by Springer International Publishing Jul 2018, 2018

3319831135 / 9783319831138

Series: Book 46 of 99 - CSR, Sustainability, Ethics & Governance

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. 516 pp. Englisch.…

Seller Inventory # 9783319831138

Title
Handbook of Integrated CSR Communication
Author
Sandra Diehl
Publisher
Springer International Publishing Jul 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319831135
ISBN 13
9783319831138
Item weight
774 grams
Dimensions
235x155x28 mm
Series
Book 46 of 99: CSR, Sustainability, Ethics & Governance

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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