Title: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
Publisher: Kogan Page
Publication Date: 2007
Language: English
ISBN 10: 0749449888
ISBN 13: 9780749449889
Binding: Hardcover
Condition: New

About this title

Synopsis

The Handbook of European Intellectual Property Management shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases. It also offers practical advice to business support organizations seeking to promote their services to executives and entrepreneurs who may be concerned about IP issues and are unsure of where to turn for guidance.

Drawing on a wide range of expertise, the Handbook is a practical and easy-to-follow guide. It reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of 'best practice' in IP management.

It explains clearly the multitude of legal rights and processes involved and takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

About the Author

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on several Kogan Page titles, including The Growing Business Handbook and From Idea to Profit.

The European Patent Office is a leading champion of IP rights. It receives 180,000 patent, copyright, design rights and trademark applications annually. EPO actively promotes the potential of IP as a means of stimulating innovation and enhancing the international competitiveness of European business.

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