The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company?s Intellectual Property

Adam Jolly

ISBN 10: 0749470453 / ISBN 13: 9780749470456

Published by Kogan Page Ltd, 2015

The Handbook of European Intellectual Property Management is the definitive guide to best practice IP management and regulations, and empowers readers to maximise the value of their innovations and brands, by managing them as real business assets. Num Pages: 208 pages, black & white illustrations. BIC Classification: 1QFE; KJM; LAY; LNR. Category: (G) General (US: Trade). Dimension: 249 x 178 x 20. Weight in Grams: 560. . 2015. 4th Edition. Hardcover. . . . . Seller Inventory # V9780749470456

Synopsis:

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce.

Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage.

Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures.

In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as:
- how to design an IP strategy
- how to capture and secure IP
- how to capitalise on new technologies
- how to combine different types of IP
- whether to adopt a national, European or global focus
- how to engage in partnerships and competitions
- how to source ideas from the research base
- how to retain exclusivity within open innovation
- which model to adopt in reaching the market
- how to negotiate IP within contracts
- how put a value on IP
- how to raise funds with IP
- how to resolve disputes

About the Author: Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Bibliographic Details

Title: The Handbook of European Intellectual ...
Publisher: Kogan Page Ltd
Publication Date: 2015
Binding: Hardcover
Condition: New
Edition: 4th Edition