The Handbook of Customer Satisfaction and Loyalty Measurement
Language: English
Published by Taylor & Francis Sep 2006, 2006
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 229.01
Quantity: 2 available
Add to basketItem description from seller
Neuware - Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.…
Seller Inventory # 9780566087448
- Title
- The Handbook of Customer Satisfaction and Loyalty Measurement
- Author
- Nigel Hill
- Publisher
- Taylor & Francis Sep 2006
- Publication year
- 2006
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0566087448
- ISBN 13
- 9780566087448
- Edition
- 3rd Edition
- Item weight
- 658 grams
- Dimensions
- 244x170x18 mm
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About the Author
"About the title" may belong to another edition of this title.
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|---|---|---|
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