The Haier Model : Reinventing a multinational giant in the new network era
Language: English
Published by LID Publishing Jan 2018, 2018
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 33.58
Quantity: 1 available
Add to basketItem description from seller
Neuware - Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the 'RDHY Win-Win Model of Employee-Customer Integration', the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Seller Inventory # 9781911498629
- Title
- The Haier Model : Reinventing a multinational giant in the new network era
- Author
- Cao Yangfeng
- Publisher
- LID Publishing Jan 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1911498622
- ISBN 13
- 9781911498629
- Item weight
- 586 grams
- Dimensions
- 241x163x22 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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