The Haier Model

Cao Yangfeng

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Language: English

Published by LID Publishing, GB, 2018

1911498622 / 9781911498629

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Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

Seller Inventory # LU-9781911498629

Title
The Haier Model
Author
Cao Yangfeng
Publisher
LID Publishing, GB
Publication year
2018
Condition
New
Binding
Hardback
Language
English
ISBN 10
1911498622
ISBN 13
9781911498629

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