Hacking Hybrid Media (Paperback)

Language: English

Published by Oxford University Press Inc, New York, 2024

0197570283 / 9780197570289

Series: Book 48 of 49 - Oxford Studies in Digital Politics

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Paperback. The contemporary public sphere is rife with problematic information, but on what terms are manipulators able to garner attention in the hybrid media system? In Hacking Hybrid Media, Stephen R. Barnard examines how networked media capital is changing the fields of politics and journalism. With a focus on the messaging strategies employed by Donald Trump and his most vocal online supporters, Barnard provides a theoretically oriented and empirically groundedanalysis of the ways today's media afford deceptive political communication. Analyzing data from prominent political events, Barnard shows how members of Trump's "digital army" use Facebook groups, Redditforums, Twitter hashtags, YouTube channels, mass media, and more to shape the flow of disinformation in American media.From the structures of social media platforms to the practices of political actors, Barnard offers a critical appraisal of media power and the capital required to wield it. He reflects not only on the tools and techniques of manipulative media campaigns, but also on the implications they hold for the future of journalism, politics, and democracy in the USand beyond. In striking a balance between social theory and empirical research, Hacking Hybrid Media shows how the emergent structures and practices of the contemporary media system shape howinformation flows, how meaning is made, and ultimately, how networked social influence works. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780197570289

Title
Hacking Hybrid Media (Paperback)
Author
Stephen R. Barnard
Publisher
Oxford University Press Inc, New York
Publication year
2024
Condition
new
Binding
Paperback
Language
English
ISBN 10
0197570283
ISBN 13
9780197570289
Series
Book 48 of 49: Oxford Studies in Digital Politics

Grand Eagle Retail

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