HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
Language: English
Published by Independently published, 2017
- Softcover
- Used
Seller: Open Books, Chicago, IL, U.S.A.Open Books
AbeBooks seller since October 14, 2016
Condition: Used - Very good
£ 1.14
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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- Title
- HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
- Author
- Cancel, David
- Publisher
- Independently published
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1520743777
- ISBN 13
- 9781520743776
- Illustrator
- Devaney, Erik
So if you’re ready to start putting your customers first, keep reading...
What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love
Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem?
In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift).
What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business
Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies!
Every part of your business can benefit from being customer-driven.
With the rise of SaaS and the on-demand economy, customer expectations have changed.
Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product.
So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach.
Here’s what people are saying about the book:
“David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.” -MARK ROBERGE Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot
”When it comes to building business software, there’s no one better than David Cancel, and I saw first-hand how his customer-driven approach to building products made an impact at HubSpot. I’m glad he’s finally putting all of his insight in one place.” -MIKE VOLPE CMO, Cybereason / Former CMO, HubSpot
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Open Books
Chicago, IL, U.S.A.
AbeBooks seller since October 14, 2016
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 2.98 | £ 5.97 |
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.
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Chicago, IL U.S.A. 60661
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Open Books, Ltd.
651 W. Lake Street
Chicago, IL 60661
orders@open-books.org
312-475-1355
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501(c)3
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