HOSPITALITY & TOURISM MARKETING
HINSON, ROBERT EBO
Sold by Speedyhen, Hertfordshire, United Kingdom
AbeBooks Seller since 26 November 2009
New - Soft cover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by Speedyhen, Hertfordshire, United Kingdom
AbeBooks Seller since 26 November 2009
Condition: New
Quantity: 1 available
Add to basketHospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.
In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Robert E. Hinson is currently the Pro Vice-Chancellor at the Ghana Communication Technology, having served previously as the Deputy Vice Chancellor – Academic at the University of Kigali with additional responsibility as Interim Vice Chancellor of the same University. His main research interests lie in the academic areas of marketing and communications, information and technology management, service management, and social responsibility and sustainability management. He has 33 monographs/Edited volumes and over 150 peer reviewed journal papers/book chapters to his credit. He was ranked by the 2021 and 2022 Alper-Doger (AD) Scientific Index as the #1 African Marketing Scholar and leading business and management scholar in Ghana. His book collection can be accessed at www.robertebohinsonbooks.com Ishmael Mensah is a Professor of tourism and hospitality management and Ghana Director of the Confucius Institute at the University of Cape Coast. He holds a PhD Tourism degree from the same university and is a Certified Hospitality Educator (CHE) by the American Hotel and Lodging Association as well as a Member of the Institute of Hospitality (MIH). Prof. Mensah also holds post-graduate certificates in Hospitality Administration as well as Event Planning & Tradeshow Management from Georgia State University where he was a fellow under the Ghana Tourism Capacity Development Initiative. He has published widely in high-ranking academic journals in the areas of service quality management, destination marketing, environmental management in hotels, special events management, and community-based tourism development. He is currently the Editor-In-Chief of the African Journal of Hospitality and Tourism Management. George Kofi Amoako, is an Associate Professor and the Director of Research at the Ghana Communication Technology University. He obtained his PhD at the London Metropolitan University in the UK .and has considerable research, teaching, consulting and practice experience in the application of Marketing Theory and principles to everyday marketing challenges and management and organisational issues. George has published extensively in internationally peer-reviewed academic journals (A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe and Australia. Professor George Amoako has supervised to successful completion six (6) Doctor of Business Administration graduates and currently supervising five (5) PhD students. He is a PhD examiner for Kwazulu Natal University in South Africa and Open University Malaysia. Esi Akyere Mensah is a Senior Lecturer in Tourism Management with over 9 years of teaching and research experience in Ghanaian, British and Ivorian institutions. She has taught tourism and business management and sustainability courses at both undergraduate and postgraduate levels. Her research areas cover a wide range of topics, including post-COVID-19 tourism recovery, sustainability, and leadership in higher education. She is interested in the intersections of migration, development and tourism. Her research in tourism focuses on niche tourism such volunteer tourism and host guest interactions in tourism. Her papers have been published in Tourism Management Perspectives, Journal of International Migration and Integration, International Journal of Tourism Cities and Anatolia. She is currently an editorial board member of the Tourism Planning and Development Journal, a copy editor and a reviewer for tourism journals and corporate institutions. Isaac Sewornu Coffie is a part-time lecturer at the Accra Technical University and holds a PhD in Marketing from the Department of Marketing and Entrepreneurship at the University of Ghana Business School. His teaching and research areas are social marketing, corporate social responsibility (CSR), entrepreneurship, and market orientation. He has over 12 years of corporate working experience as a marketing executive. He is also an entrepreneur. He is published in the Social Marketing Quarterly, Journal of Social Marketing and the International Review on Public and Nonprofit Marketing. Eddy Khosa is a hospitality and tourism professional with three decades experience working across several hotel and tourism destination organisations in Africa. He currently manages the Rock City Hotel in Ghana, having managed the AH Hotel in Ghana directly before his current role.
"About this title" may belong to another edition of this title.
Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Speedyhen, Eastbourne, United Kingdom, +44 02031763822, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
| Order quantity | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 41.00 | £ 43.00 |
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.