HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
Language: English
Published by Harvard Business Review Press, 2026
- Softcover
- New
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
AbeBooks seller since October 11, 2022
Condition: New
£ 22.81
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- Title
- HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
- Author
- Review, Harvard Business; Levitt, Theodore; Reichheld, Fred; Martin, Roger L.; Matz, Sandra
- Publisher
- Harvard Business Review Press
- Publication year
- 2026
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798892793049
- Item weight
- 0.26 kilograms
- Series
- Book 90 of 96: HBR's 10 Must Reads
Put customers at the core of your business.
If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.
This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real-world value of customer loyalty
- Blend human and machine intelligence to manage your brand
- Reap the benefits of psychological targeting, ethically
- Develop influencer campaigns that generate real returns
- Build a customer strategy around personalization
This collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.
HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.
This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
"Synopsis" may belong to another edition of this title.
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 9 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
You can find HBR at: hbr.org
Twitter: @HarvardBiz
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: @HBR
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview
"About the title" may belong to another edition of this title.
Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
Shipping rates from Italy to U.S.A.
| Item | 25 to 40 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 4.72 | £ 438.20 |
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Brook Bookstore On Demand offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses.
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