Guide to Media Relations
Language: English
Published by Pearson July 2003, 2003
- Softcover
- Used
Seller: R Bookmark, Youngtown, AZ, U.S.A.R Bookmark
AbeBooks seller since September 30, 2016
Condition: Used - Good
£ 4.69
Quantity: 1 available
Add to basketSeller Inventory # 328146
- Title
- Guide to Media Relations
- Author
- Irv Schenkler,Tony Herrling
- Publisher
- Pearson July 2003
- Publication year
- 2003
- Condition
- Used - Good
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 0131405675
- ISBN 13
- 9780131405677
- Seller catalogs
- Business
For courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.
Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.
Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.
"Synopsis" may belong to another edition of this title.
From the Back Cover
This concise, practical book is written for you if you want to work effectively with the media. You will learn how to...
- Understand what drives the media today
- Manage media relations during a crisis
- Identify important media contacts and establish ongoing relationships with reporters
- Prepare for media interviews
- Write press releases and plan press conferences
- Communicate with the financial media
- Get to know reporters so you can engage their interest in your story
- Enhance your corporate reputation
- Brief: summarizes key ideas only
- Practical: offers clear, straightforward tools you can use
- Reader-friendly: provides an easy-to-skim format
"About the title" may belong to another edition of this title.
R Bookmark
Youngtown, AZ, U.S.A.
AbeBooks seller since September 30, 2016
Shipping rates within U.S.A.
| Item | 4 to 10 business days | 2 to 4 business days |
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R Bookmark
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