The Guide to Earned Media (Paperback)
Language: English
Published by Kogan Page Ltd, London, 2023
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 52.77
Quantity: 1 available
Add to basketItem description from seller
Paperback. Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today. Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781398611054
- Title
- The Guide to Earned Media (Paperback)
- Author
- Annie Pace Scranton
- Publisher
- Kogan Page Ltd, London
- Publication year
- 2023
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1398611050
- ISBN 13
- 9781398611054
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About the Author
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AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 27.95 | £ 33.24 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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