Le Guide De La Communication Sans Risque
Language: French
Published by Eyrolles, 2012
- Softcover
- Used

Seller: RECYCLIVRE, Paris, FranceRECYCLIVRE
AbeBooks seller since September 18, 2018
Condition: Used - Near fine
£ 6.51
Quantity: 1 available
Add to basketItem description from seller
Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
Seller Inventory # 2093202509223ELI12212554249
- Title
- Le Guide De La Communication Sans Risque
- Author
- Merav Griguer, Vincent Ducrey
- Publisher
- Eyrolles
- Publication year
- 2012
- Condition
- Bon
- Binding
- Soft cover
- Language
- French
- ISBN 10
- 2212554249
- ISBN 13
- 9782212554243
"Synopsis" may belong to another edition of this title.
From the Back Cover
- Comment identifier les enjeux juridiques de la communication ?
- Comment buzzer en toute légalité ?
- Comment intégrer la gestion des risques dans sa stratégie de communication ?
- Comment réduire les risques qui polluent la communication ?
Communiquer sans risque est un défi. Les campagnes de communication (écrite, audiovisuelle, digitale ou de terrain) sont semées de risques et d'enjeux juridiques susceptibles de troubler, voire faire échouer, la communication soigneusement conçue et mise en oeuvre.
Merav Griguer et Vincent Ducrey livrent des conseils pour anticiper et réduire ces risques qui polluent la communication. Dans l'élaboration d'une campagne de communication aucun détail ne doit être laissé au hasard. La limitation, ou la résolution des risques juridiques, doit figurer au rang des priorités. C'est pourquoi les auteurs présentent une méthode intégrée de gestion des risques qui s'inscrit naturellement dans toute stratégie de communication. Parce que certains risques sont inévitables ou imprévisibles, Le guide de la communication sans risque s'attache à fournir les clés principales de gestion de crise.
L'ouvrage de référence pour
- Appréhender les risques et enjeux juridiques qui habitent la médiasphère
- Acquérir des réflexes pour baliser sa stratégie de communication
- Appliquer une méthode intégrée de gestion des risques
- Apprendre à utiliser les astuces juridiques et techniques pour gérer des crises
- Assurer une plus grande efficacité à sa campagne de communication
Inclus
- 10 retours d'expérience de personnalités et d'entreprises du monde de la communication
- Des illustrations et des cas pratiques opérationnels
- Des outils méthodologiques fonctionnels
- 55 mots pour tout comprendre
Véritable outil d'aide à la prise de décision, Le guide de la communication sans risque s'adresse tant aux décideurs qu'aux opérationnels des métiers de la communication, du marketing, des médias ou du e-commerce, du secteur privé, public ou associatif.
"About the title" may belong to another edition of this title.
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Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme à travers le monde. Expédition depuis la France.
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