Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Age

Jay Conrad Levinson; Rick Frishman; Jill Lublin

ISBN 10: 1598698451 / ISBN 13: 9781598698459

Published by Adams Media, 2008

Seller Inventory # 1598698451-3-26136726

Synopsis:

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time―and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers―without the cost of a traditional big budget campaign!

About the Author: Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.

Bibliographic Details

Title: Guerrilla Publicity: Hundreds of Sure-Fire ...
Publisher: Adams Media
Publication Date: 2008
Binding: Paperback
Condition: Good
Edition: 2nd Edition