Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y
Language: English
Published by LAP LAMBERT Academic Publishing Nov 2018, 2018
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 48.52
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers. 100 pp. Englisch.
Seller Inventory # 9786139856435
- Title
- Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y
- Author
- Powrani Kathireshan
- Publisher
- LAP LAMBERT Academic Publishing Nov 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139856434
- ISBN 13
- 9786139856435
- Item weight
- 167 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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