Guerrilla Advertising: Unconventional Brand Communication
Lucas, Gavin; Dorrian, Michael
ISBN 10: 1856694704 ISBN 13: 9781856694704
Published by Laurence King Publishing, 2006
Used
Soft cover
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Goodwill Books, Hillsboro, OR, U.S.A.
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About this Item
Description:
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # GICWV.1856694704.A
Synopsis:
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
About the Author: Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
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Bibliographic Details
Title: Guerrilla Advertising: Unconventional Brand ...
Publisher: Laurence King Publishing
Publication Date: 2006
Binding: Soft cover
Condition: acceptable