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Guerrilla Advertising 2

Lucas, Gavin

11 ratings by Goodreads
ISBN 10: 1856697479 / ISBN 13: 9781856697477
Published by Laurence King Publishing
New Condition: New Soft cover
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About this Item

2011. Paperback. Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. Num Pages: 192 pages, 285 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 298 x 234 x 16. Weight in Grams: 1114. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781856697477

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Bibliographic Details

Title: Guerrilla Advertising 2

Publisher: Laurence King Publishing

Binding: Soft cover

Book Condition:New

About this title

Synopsis:

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

About the Author:

Gavin Lucas lives in London and is Senior Writer at the leading communication arts journal and blog Creative Review. He is the author of Guerrilla Advertising (2006) and Badge Button Pin (2007), both published by Laurence King, and has contributed features and reviews to magazines including Wonderland, Plastique and Le Cool.

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