Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Holiday, Ryan
ISBN 10: 1591847389 ISBN 13: 9781591847380
Published by Portfolio, 2014
Used
Paperback
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 2 July 2009
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About this Item
Description:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591847389I4N10
Synopsis:
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies
"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.About the Author: Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; The Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
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Bibliographic Details
Title: Growth Hacker Marketing: A Primer on the ...
Publisher: Portfolio
Publication Date: 2014
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
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