Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Language: English
Published by Portfolio, 2014
- Softcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Fair
£ 3.08
Quantity: 1 available
Add to basketSeller Inventory # 1591847389-4-33257006
- Title
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
- Author
- Holiday, Ryan
- Publisher
- Portfolio
- Publication year
- 2014
- Condition
- Fair
- Binding
- paperback
- Language
- English
- ISBN 10
- 1591847389
- ISBN 13
- 9781591847380
- Item weight
- 37 ounces
- Dimensions
- 5x0x7
"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
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About the Author
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Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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