Growing Business Innovation

Language: English

Published by Legend Press Ltd, GB, 2017

1787198936 / 9781787198937

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Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

Seller Inventory # LU-9781787198937

Title
Growing Business Innovation
Author
Jonathan Reuvid
Publisher
Legend Press Ltd, GB
Publication year
2017
Condition
New
Binding
Paperback
Language
English
ISBN 10
1787198936
ISBN 13
9781787198937
Item weight
690 grams

Rarewaves.com USA

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