Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Language: English
Published by New Riders, 2011
- Softcover
- Used
Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore
AbeBooks seller since July 6, 2010
Condition: Used - Very good
£ 4.39
Quantity: 1 available
Add to basketSeller Inventory # 0321804112-2-36849505
- Title
- Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
- Author
- Adams, Paul Adams
- Publisher
- New Riders
- Publication year
- 2011
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0321804112
- ISBN 13
- 9780321804112
- Item weight
- 7 ounces
- Dimensions
- 7x0x9
- Series
- Book 62 of 141: Voices That Matter
From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
"Synopsis" may belong to another edition of this title.
About the Author
For more information on Paul’s work, visit his site ThinkOutsideIn.com
"About the title" may belong to another edition of this title.
Your Online Bookstore
Houston, TX, U.S.A.
AbeBooks seller since July 6, 2010
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