Groundwork: Get Better at Making Better Products
Language: English
Published by Product Rebels, 2020
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
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Add to basketItem description from seller
Create Products People Actually Want.Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to: Hone in important customer problems to solve using the Convergent Problem StatementLeverage Actionable Personas in big and small product decisionsMinimize (and potentially eliminate) costly rework using Individualized NeedsIntroduce new habits using the three Practices that build customer-driven product teams.…
Seller Inventory # CIN0578776324VG
- Title
- Groundwork: Get Better at Making Better Products
- Author
- Vidya Dinamani
- Publisher
- Product Rebels
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0578776324
- ISBN 13
- 9780578776323
CREATE PRODUCTS PEOPLE ACTUALLY WANT
Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you’ll learn how to:
- Hone in important customer problems to solve using the Convergent Problem Statement
- Leverage Actionable Personas in big and small product decisions
- Minimize (and potentially eliminate) costly rework using Individualized Needs
- Introduce new habits using the three Practices that build customer-driven product teams
"Synopsis" may belong to another edition of this title.
About the Author
Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
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