Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability
Language: English
Published by Vauto Press, 2020
- Hardcover
- Used

Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 5.65
Quantity: 4 available
Add to basketItem description from seller
A journey of discovering and correcting a hole in the used car universe. Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. Referred to as ProfitTime, Dale's solution includes both the New Math of Used Vehicles and the Investment Score system, helping you to know the ROI and net profit potential of every vehicle. With Dale's ProfitTime solution you will: - Invigorate your cash flow- Increase your sales volume- Introduce new metrics- Initiate value-based management- Identify market shifts Through metric and methodology, Gross Deception will restructure how you view a car's time on the lot.…
Seller Inventory # CIN0999242733VG
- Title
- Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability
- Author
- Dale Pollak
- Publisher
- Vauto Press
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0999242733
- ISBN 13
- 9780999242735
A journey of discovering and correcting a hole in the used car universe.
Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.
Referred to as ProfitTime, Dale's solution includes both the "New Math of Used Vehicles" and the "Investment Score" system, helping you to know the ROI and net profit potential of every vehicle.
With Dale's ProfitTime solution you will:
- Invigorate your cash flow
- Increase your sales volume
- Introduce new metrics
- Initiate value-based management
- Identify market shifts
Through metric and methodology, Gross Deception will restructure how you view a car's time on the lot.
"Synopsis" may belong to another edition of this title.
About the Author
Dale Pollak was born into the car business. His father started as an independent used vehicle dealer before owning a Buick-American Motors-Jeep-Renault dealership. After graduating from the Kelley School of Business at Indiana University, Dale joined the family business, as he and his father opened Pollak Cadillac.
Years later, during the rise of the internet, Dale founded vAuto and led his company to become the premier inventory management solution provider for franchise and independent dealers. He also pioneered the Velocity Method of Management(R), which has been adopted by thousands of dealers. With those successes under his belt, Dale and vAuto joined the family of Cox Automotive, where he now serves as executive vice president. At Cox, he drives innovation across multiple divisions to help dealers increase efficiencies, sales volumes, and profitability.
Dale has written four books, a best-selling series detailing the Velocity Method and Like I See It.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.28 |
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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