A nice softcover copy with a tight and square binding. Softcovers are very good (clean, no creasing, no edge wear). Text is clean but is lightly age-toned. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery. Shipped in 100% recyclable material.

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Bibliographic Details

Title: The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It
Publisher: Plume
Publication Date: 1992
Language: English
ISBN 10: 0452267498
ISBN 13: 9780452267497
Binding: paperback
Condition: Very Good
Weight: 11 ounces

About this title

Synopsis

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.

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