The Great Marketing Turnaround: The Age of the Individua l - and How To Profit From IT

Stan Rapp, Tom Collins

ISBN 10: 0452267498 / ISBN 13: 9780452267497

Published by A Plume Book, 1992

About this Item

Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Taschenbuch A Plume Book , 1992 , The Great Marketing Turnaround: The Age of the Individua l - and How To Profit From IT, Stan Rapp, Tom Collins.

Seller Inventory # BU312050

Bibliographic Details

• Title: The Great Marketing Turnaround: The Age of the Individua l - and How To Profit From IT
• Publisher: A Plume Book
• Publication Date: 1992
• Language: English
• ISBN 10: 0452267498
• ISBN 13: 9780452267497
• Binding: Soft cover
• Condition: Sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.