"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
―David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
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"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
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MARK JOYNER is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.

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