The Fourth Edition of this bestselling foundation–level book has been fully revised to include information on the latest design trends and technologies, and how they relate to the key principles of graphic design. Using examples taken from all forms of media, this book provides readers with practical advice on all aspects of graphic design from understanding the basics to devising an original concept and creating a successful finished product. The Fourth Edition features new information on digital imaging techniques, motion graphics, and designing for websites and mobile screens. Full–color illustrations, exercises, and student tutorials help reinforce the design concepts presented.

About the Author

David Dabner returned to academic life as a lecturer in design after working in the print and design industry for several years as a typographer. He teaches at the renowned London College of Printing and is Course Director of the Higher National Diploma in Typographic Design. He is the author of How to Understand and Use Design and Layout.

Sheena Calvert has over 20 years experience in graphic design and typography, and in art critical theory, gained both in the UK and the United States. She has taught at various universities and art schools, and she has established a New York-based design studio-Parlour. She has a particular interested in letterpress printing as an experimental medium.

Anoki Casey is a San Diego-based graphic artist and was web designer specializing in print, illustration, advertising, and identity development for small businesses, non-profits, start-ups, and creatives of all types. Check out his website: www.anoki.net.

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