The Graphic Communication Handbook (Media Practice)

Downs, Simon

ISBN 10: 0415557380 / ISBN 13: 9780415557382

Published by Routledge, 2011

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs7024167792

Synopsis:

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

• introductions that frame relevant debates
• case studies, examples and illustrations from a range of campaigns
• philosophical and technical explanations of topics and their importance.

About the Author: Simon Downs

Bibliographic Details

Title: The Graphic Communication Handbook (Media ...
Publisher: Routledge
Publication Date: 2011
Binding: Soft cover
Condition: Good