Grain:Controlling digitaler Beh?rdenkom (ger)
Published by Springer Gabler
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- Title
- Grain:Controlling digitaler Beh?rdenkom (ger)
- Author
- Grain, Birgit
- Publisher
- Springer Gabler
- Condition
- new
- ISBN 10
- 365842043X
- ISBN 13
- 9783658420437
- Item weight
- 0.23 kilograms
Das Buch zeigt, wie Behörden ihre digitalen Kommunikationsprozesse mit Unterstützung eines umfassenden Kommunikationscontrollings steuern und die Kommunikationsleistung messen können.
Digitale Behördenkommunikation gilt als zukunftsweisendes Thema, weil sie große Potenziale für die Bürgerzufriedenheit und die Effektivität und Effizienz von Verwaltungsprozessen birgt. Theoretisch fundiert und mit Praxisbeispielen erläutern die Autoren die Grundlagen des Kommunikationscontrollings, die Zielsetzung digitaler Kommunikationsmaßnahmen öffentlicher Institutionen sowie die besonderen Herausforderungen bei der Leistungsmessung digitaler Kommunikationsprozesse. Sie zeigen Lösungsansätze auf, wie Behörden belastbare Leistungskennzahlen für das Controlling ihrer digitalen Kommunikationsmaßnahmen ableiten können. Zudem geben sie Handlungsempfehlungen, um die digitale Transformation voranzutreiben und eine effektive Messung und Steuerung der Kommunikationsleistung weiter zu optimieren– ergänzt um praxisnahe Tipps, wie die Einführung eines Kommunikationscontrollings in Behörden gelingt.Langjährig erfahrene Kommunikationsprofis aus Bundes- und Landesbehörden bereichern dieses Werk zudem mit ihren Erfahrungen aus dem Kommunikationsalltag.
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About the Author
Birgit Grain hat nach ihrem Studium der Kommunikationswissenschaft an der Ludwig-Maximilians-Universität in München ein Master-Studium im Bereich Public Management an der Universität der Bundeswehr München abgeschlossen. Sie verfügt über langjährige Erfahrung als Kommunikationsverantwortliche in Behörden. Derzeit ist sie in der Öffentlichkeitsarbeit des Bayerischen Innenministeriums tätig.
Bernhard Hirsch ist Universitätsprofessor für Betriebswirtschaftslehre, insbesondere Controlling, an der Universität der Bundeswehr München. Er leitet seit mehr als 12 Jahren den Arbeitskreis „Steuerung und Controlling in öffentlichen Institutionen“ und hat über viele Jahre auch als Journalist gearbeitet.
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Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
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Brook Bookstore On Demand offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses.
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