Googled: The End of the World as We Know It
Language: English
Published by Penguin Press, 2009
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 2.77
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Add to basketItem description from seller
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of Don t be evil; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable and where it is now taking us all.…
Seller Inventory # 00107012723
- Title
- Googled: The End of the World as We Know It
- Author
- Ken Auletta
- Publisher
- Penguin Press
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1594202354
- ISBN 13
- 9781594202353
"Synopsis" may belong to another edition of this title.
About the Author
Ken Auletta has written the Annals of Communications column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him Americas premier media critic, the Columbia Journalism Review said, No other reporter has covered the new communications revolution as thoroughly as has Auletta. He lives in Manhattan with his wife and daughter.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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