The Google Story (2018 Updated Edition): Inside the Hottest Business, Media, and Technology Success of Our Time
Language: English
Published by Bantam (edition Updated), 2008
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Condition: Used - Very good
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Seller Inventory # 038534273X-11-1
- Title
- The Google Story (2018 Updated Edition): Inside the Hottest Business, Media, and Technology Success of Our Time
- Author
- Vise, David A.; Malseed, Mark
- Publisher
- Bantam (edition Updated)
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 038534273X
- ISBN 13
- 9780385342735
- Edition
- Updated.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders' guiding mantra: DON'T BE EVIL.
Praise for The Google Story
"[The authors] do a fine job of recounting Google's rapid rise and explaining its search business."--The New York Times
"An intriguing insider view of the Google culture."--Harvard Business Review
"An interesting read on a powerhouse company . . . If you haven't read anything about one of today's most influential companies, you should. If you don't read The Google Story, you're missing a few extra treats."--USA Today
"Fascinating . . . meticulous . . . never bogs down."--Houston Chronicle
"Synopsis" may belong to another edition of this title.
About the Author
Mark Malseed, a former researcher for Bob Woodward, is a founder and research director at Synoptos, a global media intelligence firm. He has contributed to The Washington Post and other publications. He lives in Alexandria, Virginia, with his wife and two sons.
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
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