Google Analytics Demystified (4th Edition) (Paperback)

Joel J. Davis

ISBN 10: 1545486913 / ISBN 13: 9781545486917

Published by Createspace Independent Publishing Platform, 2018

Paperback. This book is now out of date as Google Analytics is transitioning to GA4. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781545486917

Synopsis:

This book is now out of date as Google Analytics is transitioning to GA4.

About the Author: Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.

Bibliographic Details

Title: Google Analytics Demystified (4th Edition) (...
Publisher: Createspace Independent Publishing Platform
Publication Date: 2018
Binding: Paperback
Condition: new
Edition: 4th Edition