Google Analytics Breakthrough: From Zero to Business Impact
Alhlou, Feras, Shiraz Asif und Eric Fettman:
Language: English
Published by Wiley, 2016
- Hardcover
- Used

Condition: Used - Very good
£ 6.17
Quantity: 1 available
Add to basketItem description from seller
624 Seiten; 9781119144014.3 Gewicht in Gramm: 3.
Seller Inventory # 838174
- Title
- Google Analytics Breakthrough: From Zero to Business Impact
- Author
- Alhlou, Feras, Shiraz Asif und Eric Fettman:
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- Gut
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1119144019
- ISBN 13
- 9781119144014
- Item weight
- 3 grams
- Seller catalogs
- Varia
A complete, start-to-finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills:
- Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel
- Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates
- Master Google Tag Manager for greater flexibility and process control in implementation
- Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off
- Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities
- Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language
- Gain a more complete view of customer behavior with mobile app and cross-device tracking
- Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing
- Improve data storytelling and foster analytics adoption in the enterprise
Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage.
Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
"Synopsis" may belong to another edition of this title.
About the Author
FERAS ALHLOU is co-founder and Principal Consultant at E-Nor (founded in 2003). He's built an industry-thought-leader organization providing marketing intelligence solutions to some of the world's most recognized brands.
SHIRAZ ASIF is co-founder and Vice President of Analytics at E-Nor. He has extensive background in solutions architecture for Web and mobile analytics, report automation, and data analysis.
ERIC FETTMAN is a founder of E-Nor Analytics University and an analytics trainer at E-Nor. He seeks to empower his students in digital analytics and optimization as well as all professional endeavors.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 10 to 21 business days | 10 to 21 business days |
|---|---|---|
| First item | £ 53.40 | £ 66.26 |
Payment methods
- Check
Store description
Studibuch ist ein Onlineshop für Studien- und Fachbücher. Bei uns bekommst Du gebrauchte und gut erhaltene Fachliteratur zu fairen Preisen. Bücher mehrmals zu verwenden bedeutet, knappe Ressourcen nachhaltig zu nutzen. Durch deinen Einkauf bei Studibuch entsteht eine Wertekette, die vollständig auf nachhaltiges Wirtschaften ausgerichtet ist und ein Zeichen gegen die Wegwerfmentalität setzt. Wenn Du selbst noch gebrauchte Fachbücher hast, die Du nicht mehr benötigst dann kannst Du sie auf Studibuch.de verkaufen. Mit Deinem Verkauf bei Studibuch schaffst Du Platz im Regal und kannst den Verkaufserlös für ein neues Fachbuch nutzen. Der Verkauf funktioniert ganz einfach. Du gibst die ISBN oder den Buchtitel auf unserer Seite ein oder scannst mit der kostenlosen Studibuch App den Barcode des Buches. Jetzt fehlt nur noch eine Angabe zum Zustand und dann wird Dir direkt der Verkaufspreis genannt. Nachdem Du alle Bücher eingegeben hast, kannst Du über einen Link Deinen Paketschein ausdrucken und die Bücher an uns versenden. Nach Eintreffen der Bücher erhältst Du garantiert innerhalb von drei Werktagen Dein Geld.…
Specialty
FachbücherSeller's business information
Studibuch GmbH
Neue Weinsteige 69
Stuttgart, Germany 70180
Terms of sale
Studibuch GmbH
Neue Weinsteige 69
70180 Stuttgart
Geschäftsführer: Lutz Gaissmaier
Registergericht: Amtsgericht Stuttgart
Handelsregisternummer: HRB 752634
Ust-ID: DE300598670
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Studibuch, Stuttgart, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping outside Germany
For shipments outside Germany, we include insurance coverage up to €50 (for packages up to 2kg). Additionally, a tracking number is provided.
Important! Returns due to refusal of acceptance or failure to collect
Shipments returned to us due to refusal of acceptance by the customer or failure to collect from the delivery service provider in time are not considered regular returns under the right of withdrawal. In such cases, we reserve the right to deduct a flat-rate processing and return shipping fee from the refund amount.
The fees consist of a handling charge and return shipping costs and are as follows:
For returns within Germany: €4.90
For returns from abroad: €12.90
The total fee will be automatically deducted from the refund.