Google Advertising Tools
Language: English
Published by O'reilly Media Dez 2009, 2009
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
Neuware - With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.This book will help you:Learn how to create effective campaign plans for your websiteUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website, and make money as an advertising hostAdd AdSense code and Google search to your siteLearn how content, search, and referral ads performCreate and edite AdWord campaignsMonitor AdWords activity and improve your campaign's performance. …
Seller Inventory # 9780596155797
- Title
- Google Advertising Tools
- Author
- Harold Davis
- Publisher
- O'reilly Media Dez 2009
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0596155794
- ISBN 13
- 9780596155797
- Edition
- 2nd Edition
- Item weight
- 578 grams
- Dimensions
- 235x179x27 mm
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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