*** 2023 Edition NOW available - Search Amazon for Google Ads 2023 ***
NOTE: This is the 2022 Edition. Use this ONLY if you are assigned it in a University Course.
To find and purchase the NEW, 2023 Google Ads Workbook:
1) Go to the SEARCH function on Amazon.
2) Enter "Google Ads 2023"
3) On the Search Results, click DIRECTLY into Paperback.
4) If you see the RED COVER it is the correct 2023 edition. If you do not see the RED COVER, it is the 2022 edition.
OR - paste this URL in your browser:
https://www.amazon.com/Google-Ads-AdWords-Workbook-Advertising/dp/B0BL4VR5GN/
OR - search for 'Jason McDonald' on the Web, and message me directly. I will send you a direct link.
2022 Edition
Learn Google Ads (AdWords) in Plain English - Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
Updated - Fully updated for 2022 - complete coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.'
Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
Learn to Advertise Your Business on Google without losing money
Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.'
Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents
Google Ads Basics - the basics matter, so begin at the beginning.
Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY.
Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect.
The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI
Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
Shopping - Shopping Ads on Google including the Google Merchant Center.
Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
