When did "good enough" become your ceiling instead of your floor?
Look around any sales organization and you'll see it: talented people going through the motions, hitting adequate numbers, attending required meetings—and wondering why their careers have stalled. They're not lazy. They're not incompetent. They're just trapped in the most seductive lie in professional life: that mediocrity is safe.
It isn't. It's exhausting. And it's costing you more than you realize.
Is 'Good Enough' Good Enough exposes an uncomfortable truth: the difference between struggling sales professionals and top performers isn't talent, territory, or training. It's the daily choice between excellence and settling. Between genuine curiosity and going through the motions. Between owning your results and making excuses for them.
Drawing on decades of experience transforming sales organizations, Dave Brock dismantles the mindsets that keep capable people stuck—and reveals the seven behaviors that separate the exceptional from the average:
- Purpose over process—why "busy" is the enemy of effective
- Deep curiosity—the one capability that drives everything else
- Continuous learning—in a world where standing still means falling behind
- Radical accountability—no excuses, just results
- True customer-centricity—not the platitude, the practice
- Embracing complexity—turning uncertainty into competitive advantage
- Daily discipline—because excellence is a habit, not an event
This isn't another sales tactics book. There are no magic scripts, no silver bullets, no shortcuts. Instead, you'll find the honest, sometimes uncomfortable examination of what's really holding you back—and a clear path forward.
What makes this book different:
Written in unprecedented collaboration with Claude (Anthropic's AI), this book practices what it preaches about excellence in the age of AI. It includes reflection exercises for each chapter, specific guidance for sales leaders building high-performance teams, and access to AI-powered coaching tools that personalize the content to your specific situation.
The question isn't whether you're capable of excellence. You are.
The question is whether you'll keep choosing "good enough"—or finally demand more from yourself.
Your competition isn't settling. Why are you?
From the author of the bestselling Sales Manager Survival Guide and the blog that has shaped how thousands of sales professionals think about their craft.
