Good Data: An Optimists Guide to Our Digital Future

Gilbert, Sam

ISBN 10: 1787396339 / ISBN 13: 9781787396333

Published by Welbeck, 2022

About this Item

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Bibliographic Details

• Title: Good Data: An Optimists Guide to Our Digital Future
• Publisher: Welbeck
• Publication Date: 2022
• Language: English
• ISBN 10: 1787396339
• ISBN 13: 9781787396333
• Binding: Paperback
• Condition: Used; Good

About this title

Synopsis

AN FT BUSINESS BOOK OF THE MONTH

'An essential read' Diane Coyle, University of Cambridge

'We are currently living in a moment of extreme pessimism about data. This book will change your mind.'

It's impossible to escape digital technology. And with that comes fear. But whatever the news has told you about data and technology, think again. Data expert and tech insider turned Cambridge researcher Sam Gilbert shows that, actually, this data revolution could be the best thing that ever happened to us.

Good Data examines the incredible new ways this information explosion is already helping us – whether that's combating inequality, creating jobs, advancing the frontiers of knowledge or protecting us from coronavirus. We are standing on the edge of greatness, we just need to know how to get there.

'A great read and really thought-provoking ... Challenges the surveillance capitalism narrative'
Rory Cellan-Jones, BBC

'Good Data weaves some thorny issues into a story that is positive, interesting, easy to read and provides valuable insight'
Peter Turner, Chief Commercial Officer, Avast

About the Author

Sam Gilbert is an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge. An expert in data-driven marketing, he was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired's hottest start-ups in Europe and ranked 13th in the Sunday Times TechTrack100 list of the UK's fastest-growing companies in 2018. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam also advises early-stage tech businesses on growth strategy and digital marketing. He lives in London and Copenhagen. Good Data is his first book.