Good Data: An Optimists Guide to Our Digital Future

Gilbert, Sam

ISBN 10: 1787396363 / ISBN 13: 9781787396364

Published by Headline Welbeck Non-Fiction, 2021

About this Item

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Bibliographic Details

• Title: Good Data: An Optimists Guide to Our Digital Future
• Publisher: Headline Welbeck Non-Fiction
• Publication Date: 2021
• Language: English
• ISBN 10: 1787396363
• ISBN 13: 9781787396364
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

AN FT BUSINESS BOOK OF THE MONTH

The book that will make you rethink everything you thought you knew about data, privacy and the future of Big Tech.

'We are currently living in a moment of extreme pessimism about data. This book will change your mind.'

Almost everything we do generates data.

Digital technology is now so pervasive that it's very hard to escape its influence, and with that growth comes fear. But whatever the news has told you about data and technology, think again.

Data expert and tech insider Sam Gilbert shows that, actually, this data revolution could be the best thing that ever happened to us.

Good Data examines the incredible new ways this information explosion is already helping us – whether that's combating inequality, creating jobs, advancing the frontiers of knowledge or protecting us from coronavirus – and explains why the best is yet to come.

Data touches everything, from our biggest hates (online advertising) to our greatest loves (our pets), and in this fascinating new book, Gilbert explores how, if we can embrace the revolution (even the ads), we could all live vastly improved lives.

We are standing on the edge of greatness, we just need to know how to get there.

About the Author

Sam Gilbert is an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge. An expert in data-driven marketing, he was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired's hottest start-ups in Europe and ranked 13th in the Sunday Times TechTrack100 list of the UK's fastest-growing companies in 2018. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam also advises early-stage tech businesses on growth strategy and digital marketing. He lives in London and Copenhagen. Good Data is his first book.