The Gold in the Rings

Language: English

Published by University of Illinois Press, US, 2020

0252042689 / 9780252042683

Series: Book 26 of 30 - Sport and Society

  • Hardcover
  • New
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Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

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Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.

Seller Inventory # LU-9780252042683

Title
The Gold in the Rings
Author
Robert Barney, Stephen R Wenn
Publisher
University of Illinois Press, US
Publication year
2020
Condition
New
Binding
Hardback
Language
English
ISBN 10
0252042689
ISBN 13
9780252042683
Item weight
653 grams
Series
Book 26 of 30: Sport and Society

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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