Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)
Language: English
Published by TBK Publishing®, 2020
Series: Book 2 of 2 - International Business Development in the Software Industry
- Softcover
- Used
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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- Title
- Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)
- Author
- Bech, Hans Peter
- Publisher
- TBK Publishing®
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 8793116284
- ISBN 13
- 9788793116283
- Illustrator
- Galkina, Jelena
- Item weight
- 590 grams
- Series
- Book 2 of 2: International Business Development in the Software Industry
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software-companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
The book is based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case software industry stories and the author’s personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion when you cannot afford making big mistakes.
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
★★★★★ Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, TurkeyHaving an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.★★★★ Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.★★★★★ Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.★★★★★ Pamela Campagna, professor at Hult International Business School, Cambridge, Massachusetts, USA
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