Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry). This item is unavailable.Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)

Going Global on a Shoestring is a handbook for executives and business developers in small and medium-sized software companies that lays out strategies for global expansion and does the fieldwork to win the first customers abroad.

It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book focuses mainly on the first task, not so much the other.

The book is based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case studies from the software industry, and the author’s personal experience with growing companies from incubation to global market leadership. It offers a practical approach to international expansion when you cannot afford big mistakes.

Winning customers abroad is every software entrepreneur's dream. Finally, a book guides this journey practically and straightforwardly. By using the principles presented, more software products can find more customers worldwide.
Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey

Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain

Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn, Estonia

Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development. Pamela Campagna, professor at Hult International Business School, Cambridge, Massachusetts, USA

Hans Peter Bech is a bestselling author and a professional blogger on international business development in the IT industry. Hans Peter also facilitates workshops for the TBK Academy(R) and is an advisor for governments and companies. He holds an M.Sc. in Macroeconomics and Political Science from the University of Copenhagen.