Globalisation and Consumerism : Issues and Challenges
Language: English
Published by Regal Publications, 2012
- Hardcover
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Contents Preface 1 Rural consumers problems and prospectsN Jayanthi 2 Organised retailers in KeralaHarish K Nair 3 Role of media in consumer protectionHussaina Banu 4 Green consumerism in IndiaShahanaz Sultana 5 Food safety and consumers willingness in favour of organic vegetables--an analysisSAngles and M Chinnadurai 6 Role of the telecom sector in consumer protection and welfareM Venkataramanan and SV Nandini 7 Mandatory arbitration clause in consumer contractsMarisport 8 Self help groups and consumer rights under the impact of globalizationS Shantha Kumar 9 Retail vegetable markets and consumers behaviour--an analysisR Prabhu and A Anuradha 10 Impact of mobile network service providers service quality on customers satisfactionC Naren Kumar and B Arun Kumar 11 Impact of international soft drink in Indian rural market a comparative analysisL Rathakrishnan and S Balamurugan 12 Consumer awareness on consumer act and legislationsG Ganesan and P Renukadevi 13 Consumer awareness--the bankers wayMN Prabadevi and S Gayathry 14 Rural consumer behaviour and consumption pattern of convenience goodsSylviya Johnsi Bai V 15 Healthcare consumerismC Dhanapal 16 Rural consumers perceptions towards store image store patronage and store loyaltyS Janakiraman and R Sundaramurthy 17 Raw material quality and market awareness of medicinal plants and changing behaviour of consumersManish Mishra 18 Rural tourism--issues and challengesS Ramila 19 Rural consumers--problems and prospectsB Abirami 20 Effectiveness of consumer awareness campaignsM Sumathy and Preema Rose NIchlavose 21 Consumers brand preference on pasteurized packaged milkM Sumathy and S Arun Kumar 22 Consumerism in tribal areas of Nilgiri districtM Jegadeeshwaran and A Rahamath Nisha 23 Doctors awareness towards consumer protection actM Jayanthi 24 Consumer choice and switching behaviour--an empirical investigationAM Sakkthivel and Thomas P Chandy 25 Consumer awareness of secondary school studentsC Naseema and VK Jibin 26 Attitudes of consumers towards marketing practices consumerism and government regulationsU Jerinabi and S Kavitha 27 Awareness of students about the consumer protection act 1986A Vijayalekshmi and M Sumathy 28 The role of United Nations in providing a global framework for consumer protection--an overviewAnil G Variath 29 TQM dimension in food retailing with special reference to Calicut district KeralaEK Satheesh IndexThis book addresses the issue of globalisation and consumerism The methodological approach used by contributors offers a different and critical insights in the intricacies of global economic inter relations The globalization of consumerism is creating the demand and is the force behind the next big growth cycle As global trade continues to expand and multinational corporations spread around the globe it is essential for an improved infrastructure The projects that will help to build out the infrastructure as well as the work that will be needed to maintain it require a tremendous amount of finance and manpowerThe book is one among the pioneering attempts at examining the micro-level ramifications and implications of globalization from a consumer perspective in the Indian context This will be a useful guide in the fields of globalisation media business and marketing and a good source for the academics research scholars and students community in social sciences mass media and communication jacket 350 pp.…
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Bibliographic details
- Title
- Globalisation and Consumerism : Issues and Challenges
- Author
- G. Ganesan and M. Sumathy
- Publisher
- Regal Publications
- Publication year
- 2012
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8184841337
- ISBN 13
- 9788184841336
- Illustrator
- figs, tables
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