Global Strategies and Local Realities : The Auto Industry in Emerging Markets
Language: English
Published by Palgrave Macmillan UK Okt 2000, 2000
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Neuware - The emerging markets have shifted rapidly from being the key growth points of the global auto industry in the mid 1990s, to being in crisis and recession at the end of the decade. This volume addresses three questions about the emerging markets and their role within the global auto industry: What are the production and sales prospects for emerging markets, and how might firms and governments respond to current problems What spatial configurations are likely to emerge within these markets and within the global auto industry more generally What division of activities is likely to develop between the emerging markets and the established vehicle producing regions The papers in this collection are based on extensive fieldwork in a broad range of emerging markets by researchers from developed and developing countries. The editors have combined overview papers discussing themes of relevance to the auto industry such as strategies for dealing with market instability, government policies and the environmental impact of the car, with papers taking up issues through comparative studies of particular countries and regions. Contributors consider key questions facing the auto industry, such as the contradiction between adapting designs for the emerging markets and promoting exports, and the role of global mega-suppliers in emerging markets.…
Seller Inventory # 9780312233075
- Title
- Global Strategies and Local Realities : The Auto Industry in Emerging Markets
- Author
- Na Na
- Publisher
- Palgrave Macmillan UK Okt 2000
- Publication year
- 2000
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0312233078
- ISBN 13
- 9780312233075
- Item weight
- 481 grams
- Dimensions
- 225x146x21 mm
"Synopsis" may belong to another edition of this title.
About the Author
Yveline Lecler is Associate Professor at the Faculty of Economics and Management at the University of Lyon, and Senior Research Fellow at the Institute of Asian Studies.
Mario Sergio Salerno is Associate Professor in the Production Engineering Department at the Escola Politecnica da Universidada de Sao Paulo, Brazil.
"About the title" may belong to another edition of this title.
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