Global Perspectives on the Strategic Role of Marketing Information Systems
Medina-quintero, Jose Melchor (EDT); Sahagun, Miguel (EDT); Alfaro, Jorge (EDT); Ortiz-rodriguez, Fernando (EDT)
Language: English
Published by Igi Global Scientific Publishing, 2023
- Softcover
- Used

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- Title
- Global Perspectives on the Strategic Role of Marketing Information Systems
- Author
- Medina-quintero, Jose Melchor (EDT); Sahagun, Miguel (EDT); Alfaro, Jorge (EDT); Ortiz-rodriguez, Fernando (EDT)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2023
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1668465922
- ISBN 13
- 9781668465929
Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
"Synopsis" may belong to another edition of this title.
About the Author
Miguel Sahagun is an Associate Professor of Marketing at High Point University (HPU), Dr. Sahagun obtained his Ph.D. from The University of Texas-Pan American (UTPA), his Master of Business Administration from the University of Texas-Brownsville (UTB), and his Bachelor’s degree in Industrial Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO). Dr. Sahagun has 28 years of corporate and academic experience. He is an active member of AMA, SMA, and ISoF. Dr. Sahagun has published and presented his research at various scientific journals, book chapters, and international conferences in Peru, Mexico, Romania, Ecuador, Cuba, Canada, China, Chile, Portugal, Morocco, Greece, and the United States of America.
Jorge Alfaro is currently the Director of the School of Engineering at Universidad Católica del Norte, Chile. He also leads the MSc. in Technology and Information Management. Dr. Alfaro develops teaching, research, and business consulting responsibilities in IT business management, digital organization, and university coaching. He received his doctorate in 2006 from the Universidad Politécnica de Madrid, Spain.
Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor.
"About the title" may belong to another edition of this title.
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